The 5 things you need to consider before starting your membership program
Want to create a buzz around your brand with a membership program? It's easier than you think! Here are the first five simple yet effective steps to get you started.
Is a membership program right for my brand?
Consider your brand's personality: What makes it unique, and how could a membership enhance it?
Talk to your customers: Create a poll on IG stories. Find out what they love about your brand and what they want more of.
Jot down some ideas: Quick sketches of what your membership could look like, keeping it fun and aligned with your brand.
What can I offer my members?
Reflect on your favorite memberships: Think about the memberships you enjoy, like Starbucks rewards or AAA24 Club. What do you like about them, and how could similar perks be applied to your brand?
Examine your current activities: Look at what you already do with your brand on social platforms, like discounts in newsletters, AMAs on IG live or Twitter spaces, and pop-up events. Can you turn these into exclusive brand activations for members?
Brainstorm cool perks: Combine your insights with creative thinking to outline unique experiences, discounts, or content that will make your membership stand out.
What type of membership should I create?
Consider what fits best: What kind of memberships excite you and your customers—paid, free, earned through engagement?
Free vs. Paid?: Paid memberships can provide more exclusive perks and generate revenue, while free memberships may attract a wider audience but require careful planning to balance cost and value.
Experiment with ideas: Test out a few with your most loyal followers to find what resonates, considering the value and appeal of different membership types.
Who should I Invite to my membership?
Identify your superfans: Who loves your brand the most? Who buys from you the most? Invite them first!
Craft engaging invites: Create exciting and personalized invitations that make people feel special.
Spread the word: Share the excitement on social media to create a buzz.
How often should I update my membership?
Set expectations: decide your involvement level early: Will you engage with members daily or oversee from afar? Determine a schedule that keeps members engaged but also fits your availability.
Create exciting communication channels: Set up fun channels like a monthly newsletter, a private Facebook group, or even host regular virtual meet-ups. Keep it lively and engaging.
Measure member satisfaction: Regularly ask for feedback and adjust your involvement and content accordingly. Happy members will spread the word about your brand.
Keep the excitement alive: Introduce new perks, host unexpected events, or surprise members with exclusive offers to keep them engaged and valued.
Starting a membership program doesn't have to be a chore. With these five simple steps, you'll create a thriving community that loves your brand with creativity and a dash of enthusiasm.
Ready to turn your brand into a community? Start your membership program with RareCircles today and watch your brand grow. Launch your membership now!