REI's membership program offers outdoor enthusiasts a way to connect with the cooperative and enjoy benefits tailored to their adventurous lifestyles. Members join a community of like-minded individuals who share a passion for the outdoors and sustainable practices. The program emphasizes values such as stewardship, outdoor access, and environmental responsibility, fostering a sense of belonging and alignment with REI's mission. It represents a long-term commitment between the cooperative and its members to enjoy and protect the great outdoors together.